Marketing a franchisee in different locations can be challenging. You must develop effective marketing strategies that are relevant to each location to spread the word. Hiring a promotional marketing franchise can help you promote and market your business. However, even before you speak to any marketing company, you should have some idea about how you can promote your franchisee. Below are a few tips on how to effectively promote your franchisee:

Social Media Marketing

Social media is critical to assess what your clients want from you and “listen” to their feedback. It also is a great platform to engage with your customers and build long-lasting relationships. You can respond to customer feedback and answer queries on these platforms. If used properly, social media platforms can help you convert your negative reviews into positive comments, thereby helping you build a strong brand image. You can use social media in different ways to promote your franchisee. Having social media profiles on various social media channels is the first step. You can share blog posts, conduct polls, and quizzes, ask for suggestions, share videos and pictures, share giveaways, and even interact with your customers and followers through fun live sessions. You can even promote your events, new products, or services on these platforms. Another aspect of social media marketing is paid to advertise. You can advertise your franchisee on FaceBook, Instagram, YouTube, and other channels. Not only will these ads get you conversions, but they will also build your brand presence. 

Email Marketing

Email is another effective and budget-friendly way of promoting your franchisee to potential customers. You must have a central account for all your franchise locations to effectively market your business through email. You will get the contact info of all your franchisee locations this way. You can create smaller accounts for each of these locations with their user permissions. This gives you complete ownership and control over your email accounts. You can then build marketing templates to send interesting information about your franchisee to your customers via email. 

Search Engine Optimization

SEO or search engine optimization is another effective way of promoting your franchisee. SEO is one of the top three lead generation tools for franchisors. Most customers search for a local business on their smartphones. SEO will help your franchisee website rank in Google’s search results and show up when your potential customers search for terms related to you. Building a technically strong website and optimizing it with relevant content, local SEO, and Google My Business listings will help it show up every time a potential customer searches for something relevant. 

Word of Mouth Marketing

Word of mouth is one of the oldest marketing strategies. It can work great for your franchisee as you stand a chance to gain more than 50% of your leads through word of mouth. You can interact with your customers personally, inform them about your unique services, and build a long-lasting relationship with them. These customers will in turn spread the word about your business to other people they know. This way, your brand presence, and customer base can increase. Word of mouth will depend on the service you provide your customers and how satisfied they are. They will suggest your franchisee to family and friends only if they are happy with the service. You can encourage your customers to refer your products, services, and brand to people they know. You can even offer a discount or incentive to anyone who refers to your brand. 


A strong sales process is a great way to market your franchisee. You must have a detailed, step-by-step process. You can use the following three types of sales processes to market your franchisee:

Person-to-Person Sales – You can use this at tradeshows or discovery days if you participate in any. It essentially involves you speaking directly to your potential customer one-on-one about your products and services.

Phone Sales – Phone sales can be carried out either on an incoming or outgoing basis. You must have an in-house sales expert who is trained and well-informed about your franchise. This trained salesperson will interact with potential customers on the phone and will provide them with information about your business or answer any questions that the customers may have. Outgoing phone sales, also known as telemarketing, are also extremely effective in promoting your franchise. 

Other Sales Processes – Several other sales processes have come into picture in the recent years with the development of technology. You can use email, text messages, web presentations, webinars, and calendar syncing to tell potential customers about your franchise.

No matter what method you choose, it is important to market your franchise in today’s highly competitive world. Sometimes, you may have ideas to promote your franchise but may not have the time to do so. At such times, you can hire a company like Fully Promoted Franchise to market your business for you. They offer marketing services, promotional products, and branded apparel to spread the word about your business.

By Manali